Gary Coffey
Chief Technology Officer
In the dynamic landscape of healthcare, insurers embrace innovative solutions to provide enhanced digital experiences for their members. One such solution gaining momentum is the integration of SDK wrappers into health insurance member apps. This integration brings numerous benefits for health insurers, primarily leveraging partners’ innovative technologies developed over time. By seamlessly integrating these technologies into the member web or mobile app, insurers can significantly reduce development time while ensuring a connected and identical journey for their customers.
SDKs offer granular customisation layers tailored to the insurance industry, ensuring a seamless integration experience.
The Power of SDK Integration: Enhancing Member Experience
Integrating an SDK wrapper into the health insurance member app unlocks a plethora of services and functionalities for insurers and members alike. Through this integration, insurers can leverage various partner technologies seamlessly, ensuring a cohesive experience within their app. Some examples of these services include:
- Video capability and Digital Health AI Assistants: Offering interactive and personalised assistance to members through video calls, AI-driven assistants, and instant messaging.
- Self-Pay, Symptom Checkers, Digital Health Booking Journeys: Empowering members to manage their health journey efficiently by facilitating self-pay options, symptom checking, and booking appointments for various health services.
- Patient Portals and Health & Wellbeing Content Services: Providing members with access to their health records, educational content, and resources for maintaining overall wellbeing.
Customisation and Integration Capabilities
SDKs offer granular customisation layers tailored for the insurance industry, ensuring a seamless integration experience. These capabilities include:
- Single Sign-On (SSO) and Eligibility Verification: Streamlining access for members and ensuring data security.
- Custom User Interface: Aligning the user interface with partnership branding and providing a consistent experience.
- Personalised Communications: Enhancing member engagement through tailored email communications.
- Sophisticated Payment Processing: Facilitating seamless payment and co-payment processing within the app.
Streamlining Digital Transformation for Insurers
The integration of SDK wrappers enables insurers to achieve full digital transformation in a fraction of the time compared to internal development efforts. By addressing common challenges faced by insurers globally, such as disjointed web and app journeys, data silos, and difficulty in integrating digital health services, SDK technology offers a comprehensive solution.
The Spectrum.Life SDK Approach: Driving Agile Adaptability
At Spectrum.Life, our SDK approach for insurers offers versatility and fast integration, making us an ideal technical partner for navigating the fast-evolving healthcare landscape. With our “Engage, Empower, Transform” approach, we assist members throughout their health and wellbeing journey, integrating seamlessly with legacy and third-party systems.
Conclusion
Integrating SDK wrappers into health insurance member apps presents a transformative opportunity for insurers to enhance member experiences and streamline digital offerings. By leveraging partner technologies through seamless integration, insurers can provide a unified and engaging digital journey for their members, driving improved outcomes and satisfaction. Embracing SDK technology marks a significant step towards agile adaptability in the ever-evolving healthcare landscape, positioning insurers as innovative leaders in the industry.
About the author: Gary Coffey, CTO at Spectrum.Life
Gary has over 15 years’ experience in Technology and has worked in many sectors ranging from FinTech, Gaming, AdTech, Media, Digital Advertising, Manufacturing and Banking. He has returned to Ireland in 2022 after living in Berlin for the past 8 years, working in companies such as Bombardier and most recently in the Media & Gaming sector for Media Games Invest and Gamigo where he held a leadership position as Group Chief Technical Officer. He uses his expertise in all areas of technology and business – from Cloud, Development, Data, M&A, Transformation & Cyber security and has a passion for building motivated & energetic technology teams.